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Branding Case Study: Lynn Austin

45299_306484526126677_317196866_nDo you like historical fiction? How about Biblical fiction? If the answer to either question is “yes,” please treat yourself to a novel by Lynn Austin. Even if the answer is “no,” consider giving her fiction a test drive. She has successfully branded herself as an excellent writer of historical/Biblical fiction.

Who is Lynn Austin?

Austin is a former teacher with a passion for history. She has 23 published books under her belt and continues to write new ones. Her Christian faith, along with an interest in history and archaeology, led to her earning an advanced degree in Biblical Backgrounds and Archaeology. She began writing while teaching but eventually resigned to write full-time. She is the winner of eight (count ’em—8) Christy Awards.

How I became a fan

I met Lynn when she taught the fiction track at Write to Publish in the early 2000s. As a beginning writer in the Christian market, I had not read much Christian fiction. At the conference, I bought Lynn’s Wings of Refuge. I liked it so much that sought out her Chronicles of the Kings series, which I had seen at conference. Her thorough research for her stories enables her to truly make them come alive. She does modernize the language in the dialogue a bit for clarity. I think this helps the reader avoid “stumbling” over the dialogue. What I really like about her historical fiction is that I can read the Bible account along with the novel and get a better picture of the sequence of events and the roles of the characters in historical context. For her complete bio, go to her About page.

Defining the Austin brand

Austin books 1

Lynn Austin made a fiction reader out of me. Since I am officially in her faithful reader demographic, I’ll share my perceptions of her brand. When I think of Lynn Austin’s books, these brand components come to mind:

  • Award-winning
  • Historically accurate
  • Biblically sound
  • Vibrant characters
  • Stories that flow
  • Hard to put down

I’ve reviewed a number of Lynn’s books on my book review blog. Follow this link to browse them all. Austin’s early books were published before the concept of branding arrived on the scene. But, she has consistently produced products (books) that conform to the brand she has established. Her readers know what to expect, and they keep coming back for more.

Readers, have you read any of Lynn’s books? Share your thoughts in the comments. Or, if you have favorite authors, tell us about them and their brands.

3 Responses to Branding Case Study: Lynn Austin

  1. Tracy Crump October 6, 2015 at 4:11 pm #

    I had not heard of Lynn or her books. Thanks for pointing them out, Emily.

    They sound much like those of one of my favorite authors, Liz Curtis Higgs. Liz’s thorough research places readers right in the setting. I especially like her novels set in Scotland. She does use a number of original terms, but I can usually understand them from the context. If not, there’s a glossary included at the end.

  2. Emily Akin October 6, 2015 at 4:51 pm #

    Wings of Refuge is a good place to start. All She Ever Wanted is one of my favorites, too. I need to check out Liz’s books. I never did get around to that after hearing her speak at KCWC last year.

  3. Diana Derringer October 8, 2015 at 9:40 am #

    Like Tracy, I never heard of Lynn’s work until now but love the novels of Liz Curtis Higgs. Thanks for the information.

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