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Branding: Do You Have a Tagline?

Who are you? A writer, you say? A writer who does editing on the side? Do you write fiction or nonfiction?

Before you can begin to promote your freelance writing, your editing, or your books, you must have a short answer to the above questions. It’s part of developming your brand. When people land on your website or receive your business card, they need to know your name, sure. But they also need to know exactly what you do. You need a tagline.

Tagline Testing

The following links will take you to sites with excellent examples of taglines. Take time to visit each site. Jot down your first impression. Then visit around on the site to see if the first impression was accurate.

Develop Your Tagline

Do you have a tagline? If not, get to work on it right away. Try to develop more than one and test them on your writer friends. Does it invite people to be more interested in what you write? Then, Google your tagline to see if anyone else is using it.

When I first began writing for publication, my site URL was www.writingontarget.com. My tagline was: “On time and on target.” Since I write mostly for magazines in the Christian market, I thought I would impress editors with my dependability as a writer. However, I did not do any market testing on the tagline. One editor told me that he thought it sounded like I ran a writing service for businesses. The business-like air of my promotional materials did not say “Christian market” to him.

About five years ago, I changed my URL to www.emilyakin.com. For my Blog4Writers, I chose “Information and Inspiration for Writers.” Since then, others have had the same idea and use a similar tagline. Is it time for another do-over? Maybe it is. I’ll get back to you on that.

Readers, feel free to share your tagline and URL in the comments. If you don’t have one yet, share your ideas with us. If you receive this post by email, please click on the title of the post to go to my site. Scroll down to Leave a Reply and comment there.

Image courtesy of everydayplus at FreeDigitalPhotos.net

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4 Responses to Branding: Do You Have a Tagline?

  1. W Terry Whalin September 30, 2017 at 8:54 am #

    Emily,

    Interesting post about taglines. For my personal site: http://terrywhalin.com which highlights my work at a writer, I’ve been using “dedicated to the craft of writing” for many years.

    For my blog on the writing life: http://thewritinglife.ws which has over 1400 entries, I have a longer tagline: “Through these pages you get a glimpse into my work inside publishing–as an editor and a writer. Can you learn something from my journey?” It is a little long for a tagline but tells people the focus of my blog.

    Terry

  2. Diana Derringer October 3, 2017 at 6:42 pm #

    For my blog at https://dianaderringer.com, I chose “Words, Wit, and Wisdom: Life Lessons from English Expressions.” Each post helps people with a non-English background understand the meaning of an unusual English expression. It also offers a brief respite for anyone who enjoys word play.

  3. Emily Akin October 7, 2017 at 8:34 am #

    Thanks, Terry. Maybe you can shorten your tagline for The Writing Life. Something like “sharing my expertise as a publishing insider.”

  4. Emily Akin October 7, 2017 at 8:36 am #

    I think you’ve done everything just right when it comes to your blog. Not only does it help people with non-English background understand English expressions, it ministers to others who need a simple, easy-to-grasp devotional. We can all identify with those expressions. And the way you incorporate a Bible verse and spiritual message is, well, genius.

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