Who are you? A writer, you say? A writer who does editing on the side? Do you write fiction or nonfiction?
Before you can begin to promote your freelance writing, your editing, or your books, you must have a short answer to the above questions. It’s part of developming your brand. When people land on your website or receive your business card, they need to know your name, sure. But they also need to know exactly what you do. You need a tagline.
The following links will take you to sites with excellent examples of taglines. Take time to visit each site. Jot down your first impression. Then visit around on the site to see if the first impression was accurate.
- Angela Hunt, Expect the Unexpected: http://www.angelahuntbooks.com/
- Crickett Keeth, the passionate pursuit of Jesus, http://www.crickettkeeth.com/
- Virginia Smith, From My Heart to Yours: http://www.virginiasmith.org/
- Brandilyn Collins, Seatbelt Suspense: http://www.brandilyncollins.com/
- James Watkins, Hope & Humor: http://www.jameswatkins.com/. (And he currently has a supplemental statement, “More encouragement than you can shake a pom pom at”).
- Ann H. Gabhart, Come Home to Story: http://www.annhgabhart.com/:
Develop Your Tagline
Do you have a tagline? If not, get to work on it right away. Try to develop more than one and test them on your writer friends. Does it invite people to be more interested in what you write? Then, Google your tagline to see if anyone else is using it.
When I first began writing for publication, my site URL was www.writingontarget.com. My tagline was: “On time and on target.” Since I write mostly for magazines in the Christian market, I thought I would impress editors with my dependability as a writer. However, I did not do any market testing on the tagline. One editor told me that he thought it sounded like I ran a writing service for businesses. The business-like air of my promotional materials did not say “Christian market” to him.
About five years ago, I changed my URL to www.emilyakin.com. For my Blog4Writers, I chose “Information and Inspiration for Writers.” Since then, others have had the same idea and use a similar tagline. Is it time for another do-over? Maybe it is. I’ll get back to you on that.
Readers, feel free to share your tagline and URL in the comments. If you don’t have one yet, share your ideas with us. If you receive this post by email, please click on the title of the post to go to my site. Scroll down to Leave a Reply and comment there.