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A Business Approach to Marketing: Promotion

Many writers want to jump into promoting their work before they’ve developed the Product, the Price, and the Place. You really can’t promote well until you know what exactly you’re promoting. Now for the last step in developing your marketing mix—Promotion. One blog post is not enough space to talk about everything there is to […]

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Networking with Online Writers’ Groups

Networking, getting to know editors and other writers, is absolutely necessary for getting your work published. The more contacts you have, the more likely you will get a lead on a market that fits your work. In my last online marketing class, one of the students lived in a northwestern state, far from any writers’ […]

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