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Creating a Facebook Author Page 101

Facebook Page Screenshot 2Today, please welcome Diana Derringer. Diana and I met at Kentucky Christian Writers Conference, and we’ve shared a lot of information between us since then. She just finished creating her Facebook author page. I asked her to share her experience by writing a why-and-how-to piece for Blog4Writers subscribers. Check out her blog,
Words, Wit & Wisdom when you get a chance.

Are you technologically challenged? Does self-promotion make you uncomfortable? Is your schedule already over the top? If so, I hear you. I began my social media platform kicking and screaming all the way. I wanted to write. Period.

Nevertheless, those online tools I tried to avoid have opened new and unexpected opportunities to share my message. I recently added a Facebook writer page.

Why bother with a separate page if you already have a Facebook profile?

  • You limit Facebook “friends” on your personal profile to relatives, friends, and close acquaintances.
  • The writer page includes “likes” from many of those same “friends” but also attracts people acquainted only with your writing.
  • “Fans” avoid wading through news or photos of your nephew’s first tooth, your high school class reunion, or your fifth place 5K finish. They may enjoy an occasional personal reference or photo but not all of them.
  • You also avoid fan clutter on your personal Facebook wall.
  • If your career suddenly hits the fast track, you have your writer (or author) page in place for the increasing number who want to follow you.

If you’re ready to create your author page, some advance preparation will simplify the process and prevent unnecessary revisions.

  • Open a Facebook account, if you don’t already have one.
  • Study Facebook pages of established writers and authors.
  • For visual learners, visit Patricia Sweeney’s Fanpage – NO Website Needed. Other YouTube videos may help also.
  • Select a high quality profile picture (at least 180 x 180 pixels) and a cover photo (about 851 x 315 pixels).
  • Name your page. I chose Diana Derringer, Author, because it’s easy to identify and remember.
  • Choose your user name. I chose dianaderringerwriter.
  • Prepare a brief “About” description of yourself as a writer, either a list or a sentence or two (170 character limit). If you include your website or blog link, it immediately directs viewers to your site.
  • Prepare a slightly longer biography.

With this information at hand, you should have your page up and running within minutes.

  • Sign in to your Facebook account. Go to the top right drop-down box (where you log out) and click “Create Page.” Facebook walks you through the process, but the basic outline follows.
  • Choose category 4, “Artist, Brand or Public Figure,” then “writer” in the drop-down box.
  • Add your profile picture, “About” and “Biography” information, and username, as directed. (The order changed slightly since Patricia Sweeney’s YouTube video.)
  • I skipped the ad section. You may desire ads, but I have no experience with them.
  • “Like” your page.
  • If satisfied with your page’s appearance, invite your friends to “like” it. Invite only people who will recognize you and not flag you as spam. I completed a couple of posts first and then clicked on the “Build Audience” dropdown for Facebook friends and emails contacts.
  • Upload your cover photo.
  • Go to the administration panel at the top of the page and click “edit profile” to add or change information.
  • Explore your creation.

I think you’ll find this a fairly painless process, technologically challenged or not.

Readers, do you have a Facebook author page? Comment on this post and share your link. Also, we welcome any tips not covered in this post.



2 Responses to Creating a Facebook Author Page 101

  1. Cecelia Lester January 21, 2014 at 10:57 am #

    Emily and Diana: Thank you for the information about starting an Author Page. I am not certain if I am at that point yet. But I will keep this blog entry in mind as I come to the stage where I need to have one. Thanks again.

  2. Emily Akin January 21, 2014 at 12:58 pm #

    Diana got ahead of me on this. I’m going to work on my own page after I’m caught up. I think, as Diana said, many of your personal posts are of no interest to your writer friends.

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