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Promotion/Networking: Social Media

Most aspiring authors know they need to build their network of writers, editors, and publishers. They know that they need to understand the publishing industry so that they can be positioned to sell their book or articles. In my previous post on networking, I discussed what networking is and how word of mouth marketing builds your network. See that post here.

Social media are a great way to build your contact list. Although there are several options, Facebook, Twitter, and LinkedIn seem to be the most popular with writers. The first two can be used to network with publishing industry folks as well as friends and family. LinkedIn is more for networking with other professionals. There’s a great article on the Writers’ Digest site entitled “A Writer’s Guide to Social Networking” that covers these three social media. Take a look at this article this week, and I’ll write about my own experiences with them in my next post.

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