I missed the live event, but I listened to the whole recorded session this morning. Sally answered basic questions like, “Why should you get a new guide each year?” She gave hints on how to get started in the Christian market as well as tips on how to lay the marketing groundwork for your nonfiction book. She spent a few minutes on the children’s market. After a brief discussion on agents, Sally dove into questions about self-publishing. She briefly touched on social marketing for fiction and nonfiction writers.

After 25 years of producing the market guide, Sally knows a thing or two about what you need to do to get published. Primarily, she said, good writing will sell. Work to improve your craft, know your audience, and strive to become “the best writer you can be.”

I learned so much, but I don’t want to spoil it for you. It was like being in a conference workshop with Sally Stuart. The teleseminar took place yesterday (January 20, 2010). If you missed it, you can still listen to the whole thing by going to www.asksallystuart.com. Then, fill in your first name and e-mail address and click “Here’s my question, Sally.” You will receive an e-mail with a link to a Web location where you can download the entire teleseminar.

I encourage you to do the download now. It’s free! It takes about an hour to listen to the whole thing. Once you’ve got it on your computer, you can listen to it any time.

There’s been a lot of discussion about self-publishing on the Internet lately because of recent announcements by royalty publishers that they are going into the self-publishing business. That must mean that self-publishing is the wave of the future. Or, it could mean that the royalty publishers are just looking for another way to enhance the bottom line.

If you are considering self-publishing, ask yourself these questions:

• Is your work really ready for publication? Even if you answer “yes,” you should submit your work for a professional critique. Most of us cannot really be objective about our own work. You may need to hire a “book doctor” to get your book into “saleable” shape.
• Are you ready and willing to sell your own books? The answer to this one must be “yes,” because nobody will sell them for you. Having a listing on Amazon or other sites is not going to yield enough sales to recoup your investment.
• Do you have a speaking ministry or other platform to help you sell your books? If not, perhaps you’re better off building a platform before you invest in your book.

If you know you’re ready to self-publish, choose a reputable company that is recommended by other writers. Do not look for bargain basement deals. Look instead for value and dependability. See the resource material I’ve listed below as you expand your research on self-publishing. If you don’t read anything else in the list below, read Jim Watkins’ article.

Recent Online Buzz about Self-Publishing:

Chip MacGregor’s Blog (Agent)

Rachelle Gardner (Agent) has two posts, “A Rant and a Q4U” and “My Final Comments on Self-publishing.”

Jim Watkins Article

Writer Beware Blogs!

Web Sites for Self-Publishing Companies

Some of these companies offer print on demand services, too.

ACW Press

Intermedia Publishing

Thomas Nelson

Winepress (POD division Pleasant Word)

Note: I have not had personal dealings with any of these companies, so please do not take their listing on this blog as a personal recommendation.

Terry is a professional writer/journalist who has also been an acquisitions editor and a literary agent. He has written over 60 books, and his articles have appeared in more than 50 magazines. He has recently joined Intermedia Publishing as Vice President and Publisher.

Jumpstart is a writers’ conference in one volume. Whalin provides a complete overview of how the publishing industry works these days. Because so many beginning writers don’t understand the business from the publisher’s point of view, he gives details on book sales to help writers understand why publishers are hesitant to take a chance on a “newbie.”

New writers, if you want a shortcut to getting your work published, you need to read this book carefully and understand that this man knows what he’s talking about.

Published writers, things have changed in the publishing industry in recent years. Maybe it’s time to take a fresh look at how your work fits into today’s publishing scene. Terry’s book can help you do that.

It will be the best money you’ve spent lately. Get more details and/or buy the book here.