News: The Christian PEN Proofreaders and Editors Network is offering a four-week online class entitled Marketing Your Services beginning Monday, May 20, 2013. Details here. I am the instructor, and I will post the lesson on a Google group each … Continue reading
Writers claim they know nothing about marketing. The truth is, writers participate in marketing every day. When shopping or surfing the Web, we encounter marketing messages and techniques. Why not adapt these business techniques to marketing our writing? Branding is … Continue reading
There’s so much good information for writers on the Web these days. I’ve found a number of great articles I want to share with you for this link roundup. Most of them are about marketing, but the last one is … Continue reading
Should you take any opportunity to get your work published, even if it means submitting to non-paying markets? My answer would be sometimes “yes,” and sometimes “no.” Yes, because non-paying markets give you: Bylines to use when marketing to … Continue reading
Get a fresh start on your marketing/writing plan for 2011 with a tried-and-true business technique known as SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two elements are all about you. What internal factors affect your … Continue reading
I know, most bloggers call this a link roundup. But, since it’s harvest season, I’m sharing the information I’ve “gathered” from other bloggers this week. Leo Babauta wrote this interesting article on using Facebook and Twitter to drive traffic for … Continue reading
Have you wondered why birds gather on utility wires like the ones in this picture? While I’m sure there’s some deep, dark secret as to why they do that, I’d say they’re probably networking. They perch high above the action … Continue reading
Writers love their craft, but most of them have no training or interest in marketing. Most of them heave a big sigh or make a face when marketing is mentioned. To be successfully published, writers need to learn to LOVE … Continue reading
In my writers’ conference workshop, A Business Approach to Marketing Your Work, I started the session by asking the class to give me answers to these fill-in-the-blank questions. Writing is a _____________. Publishing is a ___________. Business is about … Continue reading
“I hate marketing.” If you’ve ever said those words, you are probably a writer.
Writers will talk for hours about journaling, writing techniques, genres…you name it. But, if you bring up marketing, someone is sure to make a face or speak up about how much they hate it. I have more training in marketing principles than most writers, but I also get tired of doing the marketing chores that take away from my writing time.
In my next few posts, I will be reviewing marketing concepts and techniques for writers. Meanwhile, take a look at these great marketing articles.