The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a testament to its effectiveness … Continue reading
In my writers’ conference workshop, A Business Approach to Marketing Your Work, I started the session by asking the class to give me answers to these fill-in-the-blank questions. Writing is a _____________. Publishing is a ___________. Business is about _________. … Continue reading
Do you often run across an article or blog post that makes you wish you had been the one to write it? That’s how I felt when I came across these articles. Many Christian writers cringe at the thought of … Continue reading
Market Better, Sell More by Emily M. Akin This article first appeared in The Christian Communicator, a magazine for Christian Writers. Would you like to sell more of your writing? Maybe you should write less and market more. To get … Continue reading
Marketing Articles by Emily M. Akin Start with Marketing Mix for Christian Writers (first appeared in Christian Communicator). Then, check out Golden Rule Marketing for Writers which first appeared on WritingtoServe.net, now defunct. Next, from the Search box, type in … Continue reading