Marketing: Editing Your Work

What does editing have to do with marketing? Well, since the quality of your product will affect its “saleability,” you need some quality control measures. Publishing houses just don’t have the resources to do extensive edits on the mountain of submissions they receive. They routinely reject manuscripts that are shot through with spelling, grammar, and usage errors. So—don’t handicap yourself by submitting your work without thorough proofreading and editing. Continue reading

Product Quality

The first step in developing your marketing plan is to define your product. Once you’ve identified your specialty, you’ll need to compare your product to competitors’ products. When you try to sell your articles, books, or editing services, you will … Continue reading