What does editing have to do with marketing? Well, since the quality of your product will affect its “saleability,” you need some quality control measures. Publishing houses just don’t have the resources to do extensive edits on the mountain of submissions they receive. They routinely reject manuscripts that are shot through with spelling, grammar, and usage errors. So—don’t handicap yourself by submitting your work without thorough proofreading and editing.
In the workshop, I’ll show how to organize your thinking about marketing based on the Marketing Mix approach, or as it’s sometimes called, the Four P’s of Marketing. The Four P’s are Product, Place, Price, and Promotion. This model originated with Neil Borden in the 1960s, and it’s proved to be a useful model ever […]