Your Promo Photo: What Are You Promoting?

How old is the photo on your Web site or business card? If it’s more than two years old, it’s probably time to get another one. If you’ve changed your hair color or style, that’s another reason to have a … Continue reading

Promotion/Networking: Twitter for Writers

Continuing the series on social media for writers, today I’ll share what I’ve learned about Twitter, the micro-blogging tool. If you are not familiar with Twitter, go to this article on Wikipedia now. Instead of having friends as on Facebook, … Continue reading

Promotion/Place: Networking

In the last few posts, I’ve talked about the Product and Promotion components of a Four P’s marketing plan for writers. See the Golden Rule Marketing article for a quick review of the Four P’s. Next, let’s move on to … Continue reading

Promotion: Next, a Web Site

A writer seeking to get work published must have an online presence—a Web site, a blog, or both. Many writers try to get by with a blog provided by one of the free sources, but I think it’s better to … Continue reading