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four p's

A Business Approach to Marketing: Place

Last Saturday, I led the workshop, A Business Approach to Marketing Your Work, at Midsouth Christian Writers Conference in Collierville, Tennessee. In that session, I showed the class how to organize their thinking about marketing based on the Four P’s of Marketing: Product, Place, Price, and Promotion. In last week’s post, we covered Price. This […]

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Promotion/Networking: Twitter for Writers

Continuing the series on social media for writers, today I’ll share what I’ve learned about Twitter, the micro-blogging tool. If you are not familiar with Twitter, go to this article on Wikipedia now. Instead of having friends as on Facebook, Twitter users have followers. I’ve used Twitter for several months now, following people mainly in […]

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Promotion: Next, a Web Site

A writer seeking to get work published must have an online presence—a Web site, a blog, or both. Many writers try to get by with a blog provided by one of the free sources, but I think it’s better to have a brochure-style Web site with an associated blog or a Web site that includes […]

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