Marketing experts recommend that businesses develop a method of evaluating how well their products meet the needs of their customers. Bloggers should do the same. In the early years of Blog4Writers, I posted surveys periodically. I didn’t get a lot of response from the surveys. Perhaps that’s because, these days, every business from your cell phone provider to Walmart wants us to fill out a survey. We just don’t want to take the time unless we are mad about something.
When I re-designed my blog using Woo Themes’ Canvas theme, I discovered an option that shows most popular posts in the sidebar on every page of my site. The number of comments is the primary determiner of a post’s position in the list, but traffic plays a role, too. I can display up to ten posts in the Most Popular window. The availability of the top ten list helps me know what kind of content my readers like so that I can produce more of it.
The current list might be a little different from the one below because it changes. In parentheses, I’ve noted why I think the post is popular.
- Tell the Love of Jesus June 5, 2013 (Most of my readers are Christian writers).
- Book Review: Conquering the Time Factor April 30, 2012 (Everyone wants to know how to use their time better.
- Accepting Your Role as Salesperson January 20, 2015 (Everybody hates “selling.”)
- Monkeying with MailChimp April 9, 2013 (Maybe they like monkeys? I’m really puzzled as to why this one is so popular).
- Journaling: Do You or Don’t You? May 27, 2014 (Writers like to debate whether journaling is of value.)
- Late Summer Link Harvest September 16, 2014 (Another mystery.)
- Should You Write for Free? September 23, 2014 (Writers feel they are not adequately compensated for their work. Many current markets don’t pay anything.)
- Is It Time to Quit? January 16, 2012 (Everyone feels this way sometime. Many of the comments on this one were to encourage me not to quit.)
- Birthday Thoughts: On the Right Track? February 26, 2013 (This is an analysis model, so I’m hoping it’s popular because readers benefit from it).
- Self-editing Is a Marketing Activity – July 20, 2013 (Writers want to know more about marketing because they don’t think they are adequate in that area.)
This unique feature of my blog theme makes it easy for me to use the Top Ten method. If your theme does not offer this, you might try making your own list by going to the comments section in your admin area. It will take some time, but you can troll the comments and list the posts that had more than one comment. Another way would be to start now keeping a list of posts that attract multiple comments. This time next year, you can identify your top ten posts from your list.
Readers, do you have a unique method of evaluating your blog content’s value to the reader? If so, please share in the comments.