A new year is on the horizon. Time to get your writing plan in place for 2013. Or is it? Do you really need a plan? This post is a collection of previous posts, other writers’ articles, and my random thoughts about planning for writers. I hope that these resources will help you get ready […]
Writers claim they know nothing about marketing. The truth is, writers participate in marketing every day. When shopping or surfing the Web, we encounter marketing messages and techniques. Why not adapt these business techniques to marketing our writing? Branding is used to market everything from toothpaste to luxury cars. “Levi’s” means “jeans” to most people, […]