“You can’t win if you don’t enter.” You may remember this mantra from the old Publishers Clearing House commercials. It’s true of writing contests, too. Consider entering a writers contest or two this year. Why you should enter contests. You could win! Or at least, you could be a runner-up. Some writers don’t have confidence […]
Marketing
Defining Brand for Writers
Are you building your brand? Writers aspiring to publish their work hear this from one expert after another. But the very definition of “brand” for writers has become confusing since many in the publishing industry misuse the term. Branding involves who you are as well as the methods and techniques you use to present yourself. […]
Start Your New Year with SWOT
So, what is SWOT? It’s a tried-and-true business technique known as SWOT analysis. You can get a fresh start on your marketing/writing plan for the year using this tool. SWOT stands for: Strengths, Weaknesses, Opportunities, and Threats. The first two elements are all about you. What internal factors affect your progress as a writer or […]
Thanksgiving Traditions
Today, I’m sharing my “evergreen” Thanksgiving article, which has been published several times. Holidays are great fodder for “evergreen” articles, those that can be used again and again. What are you doing this Thanksgiving? Feasting? Watching parades or football games? Traveling? Shopping to get the jump on Black Friday? Giving thanks on the side? How […]
Learn to LOVE Marketing
Writers love their craft, but most of them have no training or interest in marketing. Most of them heave a big sigh or make a face when marketing is mentioned. To be successfully published, writers need to learn to LOVE marketing. If you need to improve your knowledge and appreciation of marketing, follow my guide: […]