What does editing have to do with marketing? Well, since the quality of your product will affect its “saleability,” you need some quality control measures. Publishing houses just don’t have the resources to do extensive edits on the mountain of submissions they receive. They routinely reject manuscripts that are shot through with spelling, grammar, and usage errors. So—don’t handicap yourself by submitting your work without thorough proofreading and editing.
Marketing
Branding for Writers
Check out the Apple logo in this photo. Everyone recognizes it. It represents Apple computer company which produces high-end electronic devices like phones, tablets, and computers. So, you’re a writer. What does this have to do with you? If you want to be published, the experts recommend that you “get branded” or “build your brand.” […]
Marketing: Defining Your Product
What are you selling? You might say you aren’t selling anything. You are a writer/editor, not a salesperson. Think again. You may be a crafter of great stories, but someone must sell the stories to a magazine or the books to an editor. You may be a crackerjack editor, but how will you get clients […]
Could You Be a Ghostwriter?
Did you know that the long-time best-seller, 90 Minutes in Heaven, was not written by Don Piper? At least it was not written by Piper alone. If you look at the credits, you’ll see that he wrote it “with” Cecil Murphey. How about Heaven Is for Real? The author is “Todd Burpo with Lynn Vincent.” Vincent […]
Marketing: It’s About the Customer
In my writers’ conference workshop, A Business Approach to Marketing Your Work, I started a session by asking the class to give me answers to these fill-in-the-blank questions. Writing is a _____________. Publishing is a ___________. Business is about _________. The answers I got were many and varied. Almost everyone said that writing is an […]