Networking—that’s what those birds are doing when they line up on the utility lines. They perch high above the action so that they can see what’s going on. They hunt food and face dangers all day. When they gather in their groups, they share their experiences—what worked, where the pitfalls are. Writers need to network, […]
Place
A Business Approach to Marketing: Place
Last Saturday, I led the workshop, A Business Approach to Marketing Your Work, at Midsouth Christian Writers Conference in Collierville, Tennessee. In that session, I showed the class how to organize their thinking about marketing based on the Four P’s of Marketing: Product, Place, Price, and Promotion. In last week’s post, we covered Price. This […]
Marketing: Mind Your Four P’s
The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a testament to its effectiveness as a business tool. Writers, like it or not, must think like business managers if […]
Promotion/Networking: Social Media
Most aspiring authors know they need to build their network of writers, editors, and publishers. They know that they need to understand the publishing industry so that they can be positioned to sell their book or articles. In my previous post on networking, I discussed what networking is and how word of mouth marketing builds […]