Are you tired of publishers, both print and online, expecting writers to write for free? I know I am. I feel a rant coming on, but I will restrain myself. Ask yourself whether you want to take any opportunity to get your work published, even if it means submitting to non-paying markets? I have mixed […]
Price
What Does It Cost You to Write?
Whatever your reason for writing, there’s a cost associated with it—time, resources, missed opportunities. It goes beyond the old saying, “Time is money.” Effort Expended Does writing “come easy” for you? If not, should you consider giving up? Many novice writers think that, if you’re called and/or gifted, the writing should be effortless. In truth, […]
A Business Approach to Marketing: Price
This is the second in a series of posts on the Marketing Mix, or the Four P’s of Marketing: Product, Place, Price, and Promotion. In last week’s post, we covered Product as it relates to quality. This week, let’s talk about Price. Wouldn’t it be great if you could set the price of each piece […]
Writing for Peanuts?
Writing for peanuts—that’s what you’ll be doing if you sell each article, story, or poem only once. You may be tempted to skip this article if you’re still trying to get your first piece published. Resist the temptation, because, once you do sell something, you can sell it again as long as you don’t sell […]
Marketing: Mind Your Four P’s
The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a testament to its effectiveness as a business tool. Writers, like it or not, must think like business managers if […]