The New Year is great time to resolve to get in shape, go on a diet, pump a little iron. Why not get your writing in shape, too? Below, I share some of the methods I’ve used to improve my skills.
Product
A Business Approach to Marketing: Product
In the workshop, I’ll show how to organize your thinking about marketing based on the Marketing Mix approach, or as it’s sometimes called, the Four P’s of Marketing. The Four P’s are Product, Place, Price, and Promotion. This model originated with Neil Borden in the 1960s, and it’s proved to be a useful model ever […]
Writing for Peanuts?
Writing for peanuts—that’s what you’ll be doing if you sell each article, story, or poem only once. You may be tempted to skip this article if you’re still trying to get your first piece published. Resist the temptation, because, once you do sell something, you can sell it again as long as you don’t sell […]
Marketing: Mind Your Four P’s
The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a testament to its effectiveness as a business tool. Writers, like it or not, must think like business managers if […]