Who are you? A writer, you say? A writer who does editing on the side? Do you write fiction or nonfiction? Before you can begin to promote your freelance writing, your editing, or your books, you must have a short answer to the above questions. It’s part of developming your brand. When people land on […]
Promotion
Promo Photos and a Writer’s Prayer
Information: Promo Photos How old is the photo on your website or business card? If it’s more than two years old, it’s probably time to update. If you’ve changed your hair color or style, that’s another reason to have a new photo taken. Before you have that photo shoot, stop and think about what […]
A Business Approach to Marketing: Promotion
Many writers want to jump into promoting their work before they’ve developed the Product, the Price, and the Place. You really can’t promote well until you know what exactly you’re promoting. Now for the last step in developing your marketing mix—Promotion. One blog post is not enough space to talk about everything there is to […]
Marketing: Mind Your Four P’s
The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a testament to its effectiveness as a business tool. Writers, like it or not, must think like business managers if […]
The Making of a Writer-Speaker’s One-Sheet
Guest post by Lettie K. Burress, www.writingforhim.com I am good with ideas and words. I am not good with technology – it has been difficult for me to stay even partially current with computers and social media. I try, but I would much rather be hiking a trail or reading a book. Or perhaps writing […]