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A Business Approach to Marketing: Place

Last Saturday, I led the workshop, A Business Approach to Marketing Your Work, at Midsouth Christian Writers Conference in Collierville, Tennessee. In that session, I showed the class how to organize their thinking about marketing based on the Four P’s of Marketing: Product, Place, Price, and Promotion. In last week’s post, we covered Price. This […]

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Networking like Birds on a Light Wire

Networking—that’s what those birds are doing when they line up on the utility lines. They perch high above the action so that they can see what’s going on. They hunt food and face dangers all day. When they gather in their groups, they share their experiences—what worked, where the pitfalls are. Writers need to network, […]

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Networking with Online Writers’ Groups

Networking, getting to know editors and other writers, is absolutely necessary for getting your work published. The more contacts you have, the more likely you will get a lead on a market that fits your work. In my last online marketing class, one of the students lived in a northwestern state, far from any writers’ […]

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Promotion/Networking: Twitter for Writers

Continuing the series on social media for writers, today I’ll share what I’ve learned about Twitter, the micro-blogging tool. If you are not familiar with Twitter, go to this article on Wikipedia now. Instead of having friends as on Facebook, Twitter users have followers. I’ve used Twitter for several months now, following people mainly in […]

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