Writers speak of finding “markets” for their writing. When they say that, they mean they want to find publications to which they can submit their work. Actually, they are not looking for a market, they are looking for a buyer. … Continue reading
News: The Christian PEN Proofreaders and Editors Network is offering a four-week online class entitled Marketing Your Services beginning Monday, May 20, 2013. Details here. I am the instructor, and I will post the lesson on a Google group each … Continue reading
Happy third birthday to Blog4Writers. Birthdays are fun, but they’re also a time for evaluation and maybe even some nostalgia. Three years ago, in February of 2010, this blog, Blog4Writers was “born” when I started posting once a week. I … Continue reading
Are you looking for a way to energize your marketing? I often look to business practices for ideas, and it recently dawned on me that most businesses take inventory once year. So, I decided to inventory my submission records. I’ve … Continue reading
“Without a platform—something that enables you to get seen and heard—you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.” —Michael Hyatt. Platform, everybody’s talking about it. Every authority on … Continue reading
The Christian Writer’s Market Guide is a must-have resource for writers submitting to the Christian market. A Christian writer without a market guide is like a fireman without a hose, a carpenter without a hammer—need I go on? What you … Continue reading
The new year has arrived, a time when almost everyone resolves to lose weight and get in shape. Why not do the same with our writing? A daily workout does wonders for our bodies. It can firm and tone writing, … Continue reading
Writers claim they know nothing about marketing. The truth is, writers participate in marketing every day. When shopping or surfing the Web, we encounter marketing messages and techniques. Why not adapt these business techniques to marketing our writing? Branding is … Continue reading
What has been will be again, what has been done will be done again; there is nothing new under the sun. Ecclesiastes 1:9 (NIV) Marketing is about trading—goods for goods, goods for service, or goods for currency. I have no … Continue reading
Every time I run low on business cards, I get in a dither about it. I usually get them from Vistaprint using one of their designs. This time, though, I’m either designing it myself or having a local designer do … Continue reading