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Marketing Your Writing: The Chicken or the Egg?

What comes first? The writing or the marketing? Many writers, especially those new to publishing, think they need to get their books or articles written. Only when the projects are complete do they begin to wonder about marketing. Like a farmer with extra chickens, they start looking for a place to sell their work. Selling […]

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Marketing: Developing Your Brand

Writers claim they know nothing about marketing. The truth is, writers participate in marketing every day. When shopping or surfing the Web, we encounter marketing messages and techniques. Why not adapt these business techniques to marketing our writing? Branding Defined Your brand is what distinguishes you and your product from all the rest. If you […]

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Branding: Do You Have a Tagline?

Who are you? A writer, you say? A writer who does editing on the side? Do you write fiction or nonfiction? Before you can begin to promote your freelance writing, your editing, or your books, you must have a short answer to the above questions. It’s part of developming your brand. When people land on […]

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Making Sure Your Writing Has Style

Does your writing have style? Most writers pay attention to grammar, the mechanics of language, which is not the same as style. “Style” means “a distinctive manner of expression,” according to Merriam Webster online dictionary. As you ground yourself in grammar, be aware that there are different style guides for different segments of the publishing […]

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Time to Update Business Cards?

Every time I run low on business cards, I get in a dither about it. I used to get them from Vistaprint using one of their designs. The online services like Vistaprint and 123print are great. But, when you buy from them, you don’t actually own your design. You can buy their products, but you […]

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