What comes first? The writing or the marketing? Many writers, especially those new to publishing, think they need to get their books or articles written. Only when the projects are complete do they begin to wonder about marketing. Like a … Continue reading
The Four P’s (Product, Promotion, Place, and Price) are components of the Marketing Mix, a planning model developed by Neil H. Borden in the sixties. The fact that it has been around so long is a testament to its effectiveness … Continue reading
Writers often say that they know nothing about marketing. The truth is, we writers participate in marketing practically every day. When we go shopping or when we plug into our electronic media, we encounter marketing messages and techniques. Why not … Continue reading
For the past few weeks, posts on Blog4writers have dealt with grammar and style. This week, I’ve spent some time locating online grammar and style resources and tutorials. Keeping your grammar and style skills in shape is a necessary discipline … Continue reading
Maybe a better title for this post would be “Grammar Rant.” Recently, I’ve noticed obvious grammar and style errors in both print and online publications. I wonder whether these publishers are short-handed in the editorial department or just not using … Continue reading
Recently, I posted a book review of Alpha Teach Yourself Grammar and Style. Read the entire post here. If you choose not to read the review, I’ll refresh your memory. Grammar, the mechanics of language, is not the same as … Continue reading
Writing for peanuts—that’s what you’ll be doing if you sell each article, story, or poem only once. You may be tempted to skip this article if you’re still trying to get your first piece published. Resist the temptation, because, once … Continue reading
What does editing have to do with marketing? Well, since the quality of your product will affect its “saleability,” you need some quality control measures. Publishing houses just don’t have the resources to do extensive edits on the mountain of submissions they receive. They routinely reject manuscripts that are shot through with spelling, grammar, and usage errors. So—don’t handicap yourself by submitting your work without thorough proofreading and editing. Continue reading
You are a writer. You’d like to get your work published. If you are a beginning writer, your best chance to get published quickly is to submit short pieces to magazines. You might produce articles, short stories, puzzles, and poems. If you’ve had your work published, but you’re not getting regular acceptances, perhaps you need a fresh approach. Continue reading
The first step in developing your marketing plan is to define your product. Once you’ve identified your specialty, you’ll need to compare your product to competitors’ products. When you try to sell your articles, books, or editing services, you will … Continue reading