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four p's

A Business Approach to Marketing: Product

In the workshop, I’ll show how to organize your thinking about marketing based on the Marketing Mix approach, or as it’s sometimes called, the Four P’s of Marketing. The Four P’s are Product, Place, Price, and Promotion. This model originated with Neil Borden in the 1960s, and it’s proved to be a useful model ever […]

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chicken, egg

Marketing Your Writing: The Chicken or the Egg?

If you live anywhere near Memphis, TN, please consider attending Mid-South Christian Writers Conference in Collierville on March 7th. I’ll be teaching a marketing workshop. Check out the other offerings on the website. What comes first? The writing or the marketing? Many writers, especially those new to publishing, think they need to get their books […]

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