What comes first? The writing or the marketing? Many writers, especially those new to publishing, think they need to get their books or articles written. Only when the projects are complete do they begin to wonder about marketing. Like a farmer with extra chickens, they start looking for a place to sell their work. Selling […]
Writers claim they know nothing about marketing. The truth is, writers participate in marketing every day. When shopping or surfing the Web, we encounter marketing messages and techniques. Why not adapt these business techniques to marketing our writing? Branding Defined Your brand is what distinguishes you and your product from all the rest. If you […]
Does your writing have style? Most writers pay attention to grammar, the mechanics of language, which is not the same as style. “Style” means “a distinctive manner of expression,” according to Merriam Webster online dictionary. As you ground yourself in grammar, be aware that there are different style guides for different segments of the publishing […]
The New Year is great time to resolve to get in shape, go on a diet, pump a little iron. Why not get your writing in shape, too? Below, I share some of the methods I’ve used to improve my skills.
In the workshop, I’ll show how to organize your thinking about marketing based on the Marketing Mix approach, or as it’s sometimes called, the Four P’s of Marketing. The Four P’s are Product, Place, Price, and Promotion. This model originated with Neil Borden in the 1960s, and it’s proved to be a useful model ever […]