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Start Your New Year with SWOT

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So, what is SWOT?

It’s a tried-and-true business technique known as SWOT analysis. You can get a fresh start on your marketing/writing plan for 2015 using this tool.

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. The first two elements are all about you. What internal factors affect your progress as a writer or as salesperson for your work? The other two are external circumstances that might affect your writing success in the coming year.

Planning with SWOT

Set up a sheet of paper with four columns, shown below. Then, enter your specifics. Strengths or Weaknesses might cover experience, training, subject matter expertise, motivation, or self-confidence. Opportunities and Threats include markets, genres, competition, or the time factor. Don’t limit yourself to these suggested topics, though.

Strengths     Weaknesses Opportunities Threats       

Once you’ve done your analysis, you can decide to play to your Strengths or work on your Weaknesses (or both). Then, you can look at turning Opportunities into published work and Threats into Opportunities.

More about SWOT

Readers, do you have a method for planning and organizing your writing and/or marketing? Comment on this post and tell us about it.

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